And with ad blindness and the use of ad blockers online increasing by the day, there is one area of digital that counteracts both, that is content.
According to Forbes, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. And this can’t be just your run-of-the-mill, 300-750 word article due to the explosion of content on the web. Over 4.4 million blog articles are being published every day.
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