Now that we know the reason to invest resources into one, creating content is only half the battle in content marketing. Your content, no matter how great it is, needs to be promoted properly if you want to see ongoing results.
When promoting your content, there are right and wrong ways to go about things. When promotion is properly executed, you can see initial, tangible results very quickly. But, if you promote content in a haphazard or non-strategic manner, you could hurt your chances of having the content you’ve worked so hard to create noticed.
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